We all welcome innovative female products and services. It’s even more inspiring when they are created by women. Below we’ve featured ten of the brands and female founders who are helping revolutionise the fem-tech industry in the UK.

The Positive Birthing Company: The antenatal and postnatal education brand for expectant parents

Siobhan Miller launched The Positive Birthing Company, which empowers pregnant women and birthing people across the globe, as they embark on the most exciting journey of their lives – parenthood. It was after experiencing a traumatic birth with her first son in 2007 that Siobhan was encouraged to learn about hypnobirthing, which resulted in her having a positive, empowering and healing birth experience with her second son. Siobhan started teaching hypnobirthing in 2016 created a unique hypnobirthing framework for a digital course, bringing a new product to market in the antenatal and postnatal education space.

Utilising existing online platforms and creating innovative digital products, Siobhan has been able to revolutionise the antenatal education industry and make it more accessible for women and birthing people.

Jennis: A women’s hormonal health platform

Jennis is a women’s hormonal health platform built by Olympic gold medallist, Jess Ennis-Hill. The platform gives millions of women the hormone intelligence and tools to improve their health and body literacy at every life stage. Jess’s vision is to create a world where women have complete understanding of the power of their hormones and use that knowledge to make the best health and wellness decisions every single day.

“I launched Jennis to show that by talking openly and moving differently we can regain power over our bodies, symptoms and hormonal health.”

Peppy Health: A digital platform helping employers give support to women at work

Peppy is the digital health health app that supports menopause, fertility, men’s health, women’s health and more with real health experts. Peppy was founded by three like-minded individuals, Mridula Pore, Evan Harris and Max Landry who saw an opportunity to offer a solution for organisations looking to better support their people, and to differentiate themselves in a hyper-competitive market for talent. And so Peppy was born.

Today, Peppy helps over one million employees, across the private and public sectors. Working with hundreds of organisations to give their employees access to remote, specialist support during some of the most underserved areas of health. This is healthcare at work.

AndSisters: A Fem-tech brand delivering ethical and sustainable menstrual health products

&SISTERS, as the name suggests, is a the brainchild of a mother and daughter duo Lucy and Claire Lettice.

According to their story, having experienced first-hand the shame and hardship that comes with lack of access to safe period products, the co-founders decided to take action. By drawing on Claire’s entrepreneurial background and Lucy’s expertise as a buyer, they dreamt up a model for a new kind of conscious period product – one that was better for our bodies, better for our planet and better for our sisters- ensuring everyone worldwide had better access to the highest quality, sustainable period products.

Unfabled: A feminine cycle care marketplace for menstrual well-being

Menstrual care is about so much more than buying tampons. Period. This unique and altogether brilliant platform was founded by Hannah Samano who has one mission – to change how people think about and shop for their periods and to redefine wellness – adding menstrual health to its core.

“I founded Unfabled because I want to see a world where our self esteem is not negatively affected by our periods. We’ve got enough to think about already. For me this starts by changing how we think about and purchase products for our menstrual self-care. By centering menstruation at the heart of how we build our wellness rituals. By building the first shop for period wellness,” says CEO and Founder, Hannah Samano.

Dearbump: A premier corporate pregnancy and well-being brand for expectant employees

Dearbump was founded in 2017 after CEO Emma Jarvis became a mother. Faced with a concerning lack of information and pregnancy products, she took matters into her own hands by creating a brand that would help support and guide women through pregnancy. The award-winning wellness brand has created a unique programme targeted towards pregnant employees. The aim of the programme is to help expectant mothers by supporting them through pregnancy and their return to work. This involves answering questions, giving advice and information, emotional support, gift deliveries, well-being checks and more. It is also pregnancy subscription box delivering monthly bundles of products designed for your stage of pregnancy.

Mama Hug: A post-partum brand and service

“Wouldn’t it be nice if we nurtured new mums the way we nurture new babies? Unfortunately when it comes to post-partum care, mums are so often at the back of the queue. Yes, childbirth is beautiful, but even the most straightforward of deliveries can leave mum feeling battered and bruised”.

It was this thought and a beautiful collaboration between two forward-thinking mums with five children between them and a passion for post-partum maternal care that led the two founders Catherine Sullivan and Victoria Pratt to start Mama Hug, a post-partum gift service and brand for new mums. Having experienced birth every which way, these two mums, who have been friends since high school, know only too well that when it comes to gifts for new mums, the options are on the slim side.

Into the Wylde: An award winning intimate pleasure brand

Kathie Bishop is the founder of the award winning intimate pleasure brand Into the Wylde which specialises creating vegan, organic, intimate care products for women. She is a medical herbalist, clinically specialising in vaginal health and her Into the Wylde’s debut product was a herb and water based intimate lubricant, Wylde One which is registered with the Vegan Society as vegan, and with The Soil Association as organic. Wylde One won in the Feminine Care category of the Janey Loves Platinum Awards September 2020.

“Following my own journey with intimate health, whilst training as a medical herbalist I kept seeing young women getting intimate irritations after sex, and this was making them feel awkward with their partners and out of touch with their bodies. This story was repeated time and time again by the women that were coming to see me in my clinic once I’d qualified. I specialise in vaginal health and I just knew I could create a completely natural lubricant with top-notch ingredients that would make sex more enjoyable and less likely to cause irritation, whilst allowing them to feel that they were looking after themselves and their bodies’ needs. The concept of Into the Wylde was born.”

Renude: A skincare recommendation service

Co-founded by Pippa Harman and Cate Nisson, Renude is a skincare recommendation service combining advanced AI and licensed professionals to offer personalised skincare routines and expert advice. The duo created Renude to provide a simpler, smarter way to find custom skincare routines that work. The proprietary AI has been built from 2 million data points and combines computer vision skin diagnostics with machine learning recommendations. Renude’s skin professionals are licensed aestheticians, each with over 10 years experience in clinics. The London-based company offers a skincare membership service, connecting customers with personalised licensed experts to support them on their skin journey by providing tailored product recommendations.

Hormona: A personal hormone assistant app helping women tackle fertility health

Hormona is a personal hormone assistant app that gives you personalised, evidence-based, scientific advice to help you better understand and live in harmony with your hormones. Track your symptoms, and get tailored tips and valuable insights into your hormonal health. Harmona was founded by female co-founders Karolina Lofqvist and Jasmine Tagesson who are supported by leading endocrinologists, gynaecologists and nutritionists, meaning the combined knowledge behind Hormona is unrivalled, and puts your health in the safest of hands. By focusing on data and research, we aim to help every woman better understand and live with balanced hormones.